Alex Igelsböck
Opinion
29 January 2020
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Do chief marketing officers still have a role in today’s business? Yes, says Adverity’s Alexander Igelsböck – but they need to adapt to changing circumstances.
Opinion
24 May 2019
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Generating data insights to help guide marketing strategies remains a huge task for many companies to overcome, but augmented analytics offers a solution, says Alex Igelsböck. With businesses requiring an estimated 151,717 more data scientists, to sort, clean, and process vast amounts of data, this time consuming process appears to be insurmountable. As a result of the depleted skilled workforce, companies are turning to machine learning (ML) and artificial intelligence (AI) to gain
